Insights

With paid reviews on the rise, it was only a matter of time until investigations began. Earlier this month Yelp conducted a sting operation, and the result is nothing but bad news for eight businesses.

Last week we shared the value of building your brand and focused on three key deliverables: logo, brand message, and brand tagline. This week we continue that conversation to bring your brand home to you and your customers.

When done properly, video can be a powerful tool for your business; done wrong, or even “just okay,” it can turn customers off faster than a lightswitch. In the first of this two-part series we’ll show you how to make video work for, not against, you.

Building your brand and preserving your reputation is crucial to you and your business. It takes hard work, but there are no shortcuts to success. Brand strategy is the cornerstone of who you are and what your company stands for. Components of your brand strategy are highly visible, highly recognizable, and can help your company speak to customers without saying a word.

It’s an unfortunate truth that although many companies are starting to see the importance of social media, they’re not quite ready to take on the work it requires to do it correctly. Cutting corners is easy if you’ve got the funds, but using the web dishonestly is a recipe for disaster.