Insights

Potential clients often come to us requesting we “do SEO” for them. Search engine optimization is important to doing well online, but the process has changed radically in recent years. Search engines are focusing on content, and so should you.

Last year around this same time I left the security of a well-paying marketing job in the telecommunications industry to pursue my passion. At the time, I didn’t know if I was ready. But, with my right foot off the cliff and a gentle push from the organization, I found my courage.

No matter your business, connecting with your customers is critical. This doesn’t mean selling or upselling to everyone you meet; instead it requires mutual perspective, willingness to listen, and empathy.

As a sales and marketing professional, your job is to attract and retain customers using every tool available: television spots, direct mail, cold calling, etc. Buzz about blogging and social media is huge, but all you can think is, “I’m already marketing. Why do I need content marketing?”

From its humble roots in 1979 to the filmmaking giant it is today, Pixar has always depended on excellent storytelling to attract and retain an audience. Many of the mantras they’ve shared over the years also happen to make great content marketing advice.