Insights

As the Discovery Channel's 25th year of Shark Week begins, it’s interesting to see how the longest running program event on cable has kept up with the times, especially when it comes to technology and social media.

If there’s one thing we as humans can’t deny, it’s the power of storytelling. It excites us, unites us, and gives us something to share with others. Whether what we share is positive or negative depends on what stories we hear, see, or read.

In inbound marketing, brain trumps wallet. Our boss or CFO may be reluctant to embrace non-traditional marketing approaches, but inbound marketing has proven to be more effective and efficient than traditional marketing.

As you read more about digital marketing, one topic you’ll see mentioned often is mobile. Building a company website takes time, and many organizations don’t want to repeat the process with a mobile website. There is, however, an excellent reason to do so.

As a marketing professional, you know it is not always easy to explain or convince your CFO of the value of digital marketing. Their comfort level may be low, and it can be difficult to convince them that the return on investment will be in line with the upfront costs. If you find yourself in this position, there are five ways to help integrate your digital marketing efforts with your traditional offline efforts while demonstrating that the ROI is indeed worth the transition from traditional to a balanced approach.