Insights

We often receive emails from clients who want to send a newsletter to their list, post an interesting article on their website, or otherwise engage with their audience. This enthusiasm is critical to success with content marketing, but we have to remember that every action must connect back to a solid strategy.

Being in business means sharing a little about yourself on a daily basis. You share information with colleagues, clients, and the public at large. You are in the engagement business; there is a public that you want to engage — think about how to target them through LinkedIn.

LinkedIn is a powerful social network for professionals, by professionals. With over 187 million users, there are segments for all businesses and groups that interact regularly. And that’s the key — interaction.

The so-called modern web Content Management System (CMS) has outlasted its utility and is failing content marketers. And still, it is one of the most important tools that we at Digett leverage on behalf of our enterprise clients in the deployment of systems to store and display content to an audience in the form of a website.

Fresh on the heels of our recent move to San Antonio, we are excited to announce that our staff is growing as well! Joining the Digett family is Jeff Lamboy as its Strategic Marketing & Communication Director and Jonathan Dale as its Senior Web Developer / Architect.

I love "shiny" new things, but I am also cautious and want to ensure I'm using things that are going to work well down the road. Here are a few Drupal projects I've been following and I'm excited about trying them out. Any input is very welcome!