Insights

You already know there’s power in social media. You’ve heard it sung from the rafters at luncheons and Chamber breakfasts. Long-ago you claimed accounts on the most popular platforms. You get it. That doesn’t mean it’s easy or simple to get right.

As consumers become better at ignoring and filtering out advertising, companies have to come up with better ways to get their message to their audience. However, some recent findings from Adobe indicate that advertising and marketing aren’t at the top of anyone’s list of favorites.

Shopping this holiday season is already happening. Advertising began last month, and with some Black Friday sales actually starting on Thursday, it’s obvious that when it comes to retail, you just can’t start early enough.

Content marketing requires frequent content creation, monitoring of social networks, and routine analysis and adjustment. This amount of work can be a deterrent, but as businesses come to see the benefits of content marketing it becomes more difficult to justify not jumping in — especially when it’s so easy to outsource everything.

In some parts of the county, motorcycles have been put into storage — here in South Texas, we benefit from an extra couple of months of riding before winter sets in. Our attire changes slightly, but the elements of riding never do: open road, well-maintained bike, and the rider.