Insights

The great and challenging thing about companies are their differences. Even companies with commonality in an overall industry differ in their products, their technology focus, and their target audience. And taking it one step further, each persona within each audience differs, and companies need to know what their prospects need and how to engage them.

VisitBoerne.org paints a picture of Boerne, Texas that entices visitors to take the journey on I-10 to the hub of the Hill Country. The new website for the Boerne Convention and Visitors Bureau (CVB), VisitBoerne.org brings the vibrance of Boerne to life while remaining an easily navigable information resource for the details any tourist would need to know.

"How do you build a website?" I have been asked this question by friends and family over the years, but I never know how to answer the question — mainly because there are too many variables, too many paths to the same goal. The funny thing is that I can quickly spot bad development on a site, and can come up with constructive criticism on the code or the design within seconds of seeing it.

My aunt is a gardener, so when I drew her name out of the “Secret Santa” hat for Christmas 2012 I thought getting her some seeds would be perfect. The search quickly became an Epic Christmas Quest, and reminded me that many businesses still don’t know how to use the web to do more and better business.

This fall, Facebook rolled out Page Post Targeting, a tool aimed at easing the daunting task of engaging specific segments of a Page’s Facebook followers.