Insights

While participating in social media requires a certain amount of derring-do, jumping in without a plan is akin to jousting in paper mache armor. Before you send your first tweet or pin that first image on Pinterest, you need to strategize.

Last week I outlined some thoughts pertaining to making sound investments in marketing infrastructure. I thought I might hone in on more “practice” and avoid so much theory for this post.

Last year 43% of consumers reported doing online research before making a purchase. At the same time, products and services like DVR, Netflix, and ad-free mobile applications have made it easier to avoid traditional “push” advertising. If you intend to succeed in this new world, it’s time to consider content marketing.

Today’s content marketing exec is in the hot seat to understand and leverage more technology than her predecessors. The depth and breadth of tools alone can seem intimidating, especially when considered in the context of the unprecedented velocity of change in the industry.

In this new digital world of marketing and sales there will be survivors and those who succumb. As since the age of the dinosaur, species that are quick to learn and willing to try new things will survive those who are slow and unwilling to adapt.