Customer testimonials share business value and reputation

Stand Up & Testify: The Power of Testimonials

Posted by Jeff Lamboy on November 07, 2012

When I think of testimonials, I am taken back to childhood memories of church services. Once in awhile someone in the congregation would stand up and “testify”: they had experienced something profound and wanted to share it.

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Buyer Personas and Marketing Success

Posted by Amy Peveto on November 06, 2012

It is a truth universally acknowledged that a company that wishes to be successful online needs to have visitors coming to their website. But it’s more than that; driving the right visitors to your site means the difference between doing business and going bust.

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