Insights

Last week we shared insight into strategy versus tactics when it comes to social media. That post demonstrated how important it is to be prepared, and made me think of my childhood and an important elementary school lesson: STOP, DROP, and ROLL!

As the Marketing Strategist and Business Development guy for Digett, one part of my job is to bring on new clients — a task that requires answering as many questions as I ask. One I’m asked quite often is, “Who is your perfect client?” I love this question because I can immediately tell that the person sitting across from me gets it. They really want to understand my business so they can help.

Hunting is a statewide pastime in Texas, and there are plenty of hunting ranches from which to choose. Sonora Trophy Hunts wanted a website that showcased their game, amenities, and expertise in creating personalized one-on-one guided hunts for their guests.

Last week I ran across an article titled “Secrets to a Social Media Strategy.” It’s well-written and helpful, but unfortunately confuses strategy with tactics — and you need both to properly engage with an online community.

Marketing is a moving target: “best practices” change frequently, tactics that worked yesterday don’t work today, and coordinating content marketing is a massive undertaking. But no matter your strategy, remember these four dos and don’ts.