Insights

Our close friends and some of our more rabid fans will remember that Digett recently relocated. Since the day of the move, we've been elbow-to-elbow-to-nose with each other. My colleagues may or may not share my supposition that we may now empathize more fully with sardines. Our single workspace is tight, suffering from a lack of privacy and ill-managed air quality, and stocked with strange passers-by who, like us, are just transients, short-term tenants in a corporate, almost sterile setting. Together we and our suitemates span the swath of business size and industry. 

The past couple of years have been dominated by businesses emphasizing their social media presence; but in a recent New York Times article, author Melinda Emerson reminds us that it's blogging that builds your business.

It’s no secret that loyal customers are key to a business’ success. The term “wallet share” has been around for decades, but I think some updating for the 21st century is in order. It’s time to take wallet share to the next level.

When I explain to family and friends what I do for a living, the immediate image in their mind is of the lone kid sitting in front of a computer in the middle of the night. The reality is that the work I do goes far beyond that and tends to include meeting with clients, setting expectations, and developing design and implementation plans. As part of my role here at Digett, I also look for ways in which we can help contribute to the open source community, and specifically to Drupal.

As the need for a strong online presence crystallizes for businesses, there are sudden calls for new websites: “Make it flashy, make it profound, make it digital!” Design matters, but the reality is that your website needs to be valuable to the audience and customers you serve.