Insights

I’ve seen several real-life examples lately of how businesses of all sizes are using social media in creative and inspiring ways to boost their brand. Here's the three I think are most exciting, and could be used by almost any business.

On a recent trip to Dallas I drove past one of those “Does advertising work? Just did!” billboards. As a marketer I hate them because they give people the idea that slapping an ad on a roadside billboard will mean marketing success. Everyone say it with me, please...

When building a Drupal website, you need to ensure you have thoroughly tested the site before you turn it over to your client. If a client discovers a significant issue, it degrades their trust and can cost sales if the problem is enough to block a website visitor's ability to interact with the site.

CL Medical Consulting (CLMC) implements Electronic Health Record solutions, provides consultative services, and does everything in their power to help their clients run successful, profitable practices. Their previous website, however, was not geared toward converting visitors into leads.

One of the chief complaints from new Drupal users tends to relate to performance. Anyone attempting to run modern web applications will often find that they can only handle a small amount of traffic before the server and the site begin to collapse.