Insights

I recently attended a Web development conference in Portland, Oregon. One session stood out for me as encouraging and as a good reminder as we go forward — The Engineer, The Designer, The Dictator by Michael Lopp. You need all three for a successful project.

Our client Liquid Frameworks came to Digett looking to refresh the look and feel of their website. We redesigned their site to better reflect who they are and to make the right information easily accessible to the right visitor personas.

If you decide that outsourcing content creation is your best option for keeping your content marketing rolling, the next step is to find writers. There are many ways to do this, but there are several high-level things to keep in mind while you search for and vet your writer network.

Q: Why do most agencies suck at digital marketing?

A: Because it’s freakin’ hard.

I don’t mean the kind of hard that means we have to learn some new skills, while we certainly do. I don’t mean the kind of hard that means you have to suffer some unsightly bruises along the journey, though we certainly must.

While content marketers agree that content is critical to success, the debate around outsourcing its creation continues raging. Some say it’s laziness or a lack of commitment, while others argue that sometimes it’s the only way. So who’s right?