Architecting Long-Term Solutions

Architecting Long-Term Solutions

Posted by Jonathan Dale on April 16, 2013

It takes mere moments for a prospective customer to evaluate you and your business. Every interaction is important and critical to help establish a long term relationship.

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Blogging and social media are part of the same strategy.

Social Media, Blogs, & the Value of ROI

Posted by Amy Peveto on April 09, 2013

Data released earlier this year shows that consumers trust and are heavily influenced by blogs — yet the bulk of brand spend goes to paid advertising, video, and social media. Digital spend is expected to increase this year, but will brands be spending that money wisely?

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An Inbound and outbound marketing work together for lead generating results

Inbound & Outbound: The New Hybrid

Posted by Jeff Lamboy on March 28, 2013

Inbound marketing can be tricky. It has the allure of being a revenue generation machine, but it has the reputation of being trendy and unproven. The secret is thinking of it as a complement to your traditional marketing — inbound and outbound programs are meant to work hand-in-hand and actually support one another.

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