Insights

It used to be easy to tell if a blog comment or website submission was spam. Unfortunately, spammers keep getting trickier. Today the line between obvious spam and seemingly legitimate posts is a lot thinner. To keep your site spam-free, you need to know what to look for.

Content marketing requires enormous effort, and the pressure to do everything and be everywhere can lead to a paralysis in which nothing gets done. But have no fear — you don’t have to do everything! All you have to do is these four things.

Hashtags have grown increasingly popular over the past couple of years and many social media websites now support them. Visit Facebook, Twitter, Pinterest, Instagram or any other social media site and you’ll find people using them. Many people may think that hashtags are used just for fun. What you may not know is that hashtags can be a powerful tool that can help you extend your content’s reach.

At this point I believe the question of whether or not video is valuable to businesses has been answered (spoilers: it is). Now companies must decide how that content should be created: in-house by existing employees, or outsourced to a professional.

Masked keywords will soon be 100% of all organic search referrals. If you’ve been reading the same blogs I have, you might be under the impression that Google is out to get more AdWords customers and SEO just became impossible. But in reality, you might find that the Internet just became a better place.