Insights

During a website project there are distinct phases that allow us to plan for the various audiences of a website. In this process, I have often seen an audience omitted: content managers. We need to ensure we are also weighing the needs and expectations of the content manager when we build a site. Remember content managers are an audience too.

As a marketer, captchas are a necessary evil. Can’t live with ‘em: you want to avoid adding obstacles to conversion or a form submission. Can’t live without ‘em: too many spam submissions could knock your website offline or result in a deluge of unwanted email notifications and meaningless content on your site.

We’ve got four great students in our internship program this fall, and can’t wait to dive into projects with them. They've all got different backgrounds and passions, and having their energy, skills, and creativity in the office is going to be awesome.

Regression testing is used to detect the introduction of new software bugs, or regressions, in existing areas of a system after changes have been made to them. These changes may include enhancements, patches and configuration changes.

I’m a sucker for great marketing campaign tie-ins; it’s fun to see all the ingenious ways companies advertise, plus it’s a great way to get my own creative ideas flowing. The latest inspiration comes from Dish Network, who’s taken the campaign for its DVR system to ridiculous heights with TalkBoston.com.