Insights

Coming to an end of my bachelor’s degree in Graphic Design, many of my classmates and I get ask the same question, “What are you going to do after you graduate?” Many of us respond “print” or “web.” Of course if we want to pay off our student loans a little faster, web design would be the way to go. With media technology rapidly growing there is a demand for going digital.

As you consider your advertising strategy for next year, I suggest you do some research on hyperlocal advertising. It can be a great way to reach your San Antonio audience quickly, easily, and affordably. But what makes for a good hyperlocal ad?

Taking a side between HTML(5)/Javascript/CSS and Flash for creating dynamic content is akin to taking a side between devoting one’s self to using only a fork or a spoon during meal time.

One of the big challenges of starting a business is promoting it. How do you get your name out there when advertising is expensive and you have a tight budget? With so much competition out there you must find a way to differentiate yourself and stand out in your customers’ minds.

Once in a job interview I was asked, “How should companies measure return on investment of social media?” It’s the query of the decade, and the answer varies depending on who you ask. But recently companies have been moving away from traditional measurements and toward things like brand awareness and customer relations.