Insights

Although I’m frightened by the standard scary stuff as everyone else (haunted houses, demon possessions, small talk at networking events), as a marketer I’m also confronted daily by facts that make my hair stand on end.

Wes joined us in August as our Marketing Analyst intern, and has spent a good deal of the semester up to his eyeballs in Google AdWords and Analytics. But it paid off in October when he became a Google AdWords Qualified Individual!

I’m sure you’ve heard the phrase “A Diamond is Forever,” the famous tagline for diamond provider De Beers. The tagline and campaigns built around it revolutionized the jewelry industry — and bring up some important lessons for marketers.

Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.

Take a few steps into a crowded room, a park, or a street. At least someone will have a mobile phone or some equivalent that they are using to surf the web in some form or fashion. So the next time you sit to plan a website, you may just want to consider what kind of impact those fonts can have on that carefully crafted webpage.