Insights

Meta elements are an important part of any SEO and even Social Media strategy for a website. Drupal has a number of excellent modules for adding meta tags to nodes, but Views integration is lacking. To add meta tags to a view in Drupal 7 there are two meta tag modules and many hurdles to implementation.

MoxiePlay is the go-to website for women who love NFL football. Members are active on Facebook, but wanted an online hub where they could more easily talk teams, tailgating recipes, and maybe a little trash.

Recently I was lucky enough to talk to Clinton Kabler, COO and co-founder of Book Riot, a website dedicated to books and reading. I love his no-holds-barred thoughts on social media and community engagement, and I think you will too.

Identifying the difference between a good website and a great website has everything to do with the care put into the details. Elements the site visitor never consciously notices combine in such a way as to affect them on a deeper level to convey stability, credibility and competency.

Last week I tweeted out a USA Today article with some statistics on why companies are quitting blogging in favor of social media. I’m glad to see companies embracing new technologies, but troubled by their reasons for abandoning blogging — and the possible ramifications of that abandonment.