Insights

I'm just going to get this out of the way: CiviCRM is complex. Of course, it is complex. We are not comparing CiviCRM to a simple blogging platform or little piece of software to perform a simple task. 

Last week we were evaluating solutions for a client and I had the opportunity to install and test Drupal Commerce (DC) for the first time. Digett and I both have a long history of Ubercart use, but since we made the move to Drupal 7 in the middle of last year none of our new website builds have needed a full shopping cart system.

Depending on your industry, you may at one time or another be asked to do some pro bono (“for the good”) work. These can be opportunities to help both the customer and yourself, but present unique challenges that need to be understood before diving in.

I have developed very large, very small and every size website between. I have rolled my own CMS, used (and even developed extensions for) Typo3, Wordpress, Expression Engine, Mambo & Joomla, WebGUI, SharePoint, MonkCMS/Ekklesia360, DotNetNuke and Drupal. By far, I have been most loyal to Wordpress and Drupal.

I’ve said before that content is the foundation of a successful marketing strategy. And I’ve harped written extensively about ways to create that content. If you’re unable to do your own writing, I recommend hiring someone to do it for you. There are two ways to go outside your company for content, and we’ll take a look at both now.