Insights

With its signature yellow border and glossy pages, National Geographic is a staple of every classroom and magazine basket in America, but its beginnings are humble. In order to make the magazine a success, its founders and writers had to get creative — and their tactics sound familiar…

If you aren’t already using scripts in your AdWords account, you’re missing out. The possibilities of what you can do with them are only limited by your creativity (and coding skills, obviously). Even for JavaScript rookies like myself, there are still easy scripts that can make your life easier.

My four months at Digett have been awesome, I am so thankful for the opportunity for an internship as well as the people I got to work with. They are a truly amazing bunch and it helps me to understand why clients love to work with Digett. I am glad that I was able to taste what the real world will be like after college, how to transform from a student to a professional, and most importantly dealing with clients.

You don't have to have listeners to flap your gums on the web. You are in fact, encouraged by a whole pack of gum-flapping marketers, authors, and publishers to join the noisy pack. You might even expect to be rewarded for your efforts. But it's a shame. Unless you have something meaningful to say, your work will likely go entirely unappreciated.

Think how productive our society might be if the segment of the population that focuses on spewing useless dribble onto the web would just shut up, take a moment to ponder where their passions lay or where they might actually add some value, and begin taking steps toward that end. It's no wonder that these marketers — so-called "content marketers", to be more specific — tarnish the industry's image.

The almighty Quality Score. The number that means nothing and everything all at the same time. It balances the interests of advertisers, Google, and the user. On the surface, it seems far too complicated. But armed with the basics, you’ll have enough to perform well.