Insights

As the world changes and its people become more social and connected, entire lives will be catalogued online. No matter your age, industry, or level of experience, having a personal brand can mean the difference between getting that job, gaining industry renown, and being just another somebody.

Padgett-Stratemann (PS&Co) is a CPA and business advisory firm in San Antonio and Austin. Over time, their marketing needs evolved and their existing website no longer fulfilled its role. The past several months, we’ve partnered closely with PS&Co to bring their just-launched new site to life.

Yesterday my job was to migrate content from an old Drupal 4.7 site into a fresh new installation of Drupal 7. In this post I will outline the basic process for completing that task. This will not be an exhaustive walk-through, but I hope it helps someone else and serves as a reminder a few months from now when I may need to do this again for another client.

Launched in 2010 as a content curation platform, Pinterest has enjoyed a recent explosion of popularity. But what is the point of Pinterest, and how can companies use it to grow their business and improve their brand?

There are many factors to consider when you organize the content of your site. How do you make sense of it? Here are the steps I take to help me through the process.