Insights

How would you feel about working with, buying from, or promoting a company about whom you can’t find any information online? Have you ever searched for a company and come up with nothing, not even a static “brochure” website? In the digital age, having a website is a sign that you are a legitimate organization. If your company is not online, you’re losing credibility — and business.

Drupal is a powerful content management system. I sometimes joke with clients that I've used every CMS out there but I landed on Drupal because of its flexibility and power.

The truth is, I'm an opportunist; I pull together a suite of solutions based on budget and requirements. Sometimes I may do everything in Drupal. Sometimes, however, I may pull in a different solution even though Drupal could do it too. I use Drupal as the foundation, but other products can be integrated.

I think everyone should try working this way. Don't spend hours and hours to get Drupal to do something when there is a great product right next to you.

Yesterday I ran across a module called Display Suite that blew my mind. This module fills a gap in Drupal that I was only vaguely aware existed, but now that I know it is there I can’t see myself building many sites without this module installed.

Inbound marketing is a fantastic way to increase visitors to your website and generate leads for your business. But for better or worse, your strategy’s success hinges on your ability to continually publish valuable content. If you cannot do this, your inbound marketing attempts will fail.

Search Engine Optimization is an industry clouded in mystery and intrigue; ask 100 SEO professionals about PageRank, Link Juice, Link Bait, Panda, or keyword frequency and you’ll likely get 100 different answers. Google and the other search engines closely guard their formulas for getting search rank, yet every SEO shop claims to know the secret formula to get your business on the first page of results.