Insights

As part of our discussion of Ad Extensions last week I showed you the basics of Location Extensions and Call Extensions. This week we’re going to step it up a bit as I give you a crash course in the two more complex Ad Extension features: Sitelinks and Product Extensions.

For the last two weeks, I've talked about A Developer's Perspective on Mobile Websites (part 1 | part 2). This week, I'd like to close out by going through a couple of the decisions I make for each mobile site I make:

How many people really use Facebook? What kind of social media are businesses using?

The Search Engine Journal has created a great infographic that lays out tons of information in a fun-to-read format.

Yesterday, Google announced Google Wallet, a new mobile payment system using Near Field Communication (NFC) technology to allow a consumer to pay by simply swiping their phone over a sensor. This is technology that is poised to possibly replace wallets, but will consumers be chased away by cost and security concerns?

Consumer Reaction

The reactions to Google Wallet by consumers have ranged from elation to suspicion, but mostly gathering around uncertainty.

Last week I wrote about the anatomy of a header, an important piece to the website puzzle. This week, I want to scroll down to the bottom of the page and take a look at what makes up a footer.