Insights

When we get a new client, we're excited. The designer can't wait to jump into Photoshop and make something beautiful. The developer can't wait to see the Photoshop comps and start programming. But we're missing a step!

It’s coming to the end of the year — is your marketing feeling a little stale? Here’s some tips on how to create a limited time offer that can boost your leads and sales, and breathe some life into your marketing strategy.

Most of us learned how to write in a system that encouraged us to fill the page. Remember when a teacher said to write two pages, single-space? We filled our papers with adjectives, extra details and asides. Nothing could be further from the goal in writing for the web.

Last week I attended the Acquia webinar 'Protect Your Drupal Site Against Common Security Attacks'.  It was a nice primer on how the Drupal Security Team functions and some basic ideas about Drupal security. 

In honor of today’s spooky holiday, I’m going to talk a little about bad marketers. Here are the four scariest marketing monsters with whom you should avoid working, no matter the time of year.