Insights

As the year draws to a close, it’s time to take a look at the marketing myths that have reigned supreme—and annoyed me to no end—since January. This is by no means an exhaustive tally, so feel free to leave any of your additions to this list in the comments!

Without going into the positives and negatives of Rackspace’s Cloud Sites platform, there are a few tips that we’ve learned that will help you Run, Deploy and Maintain a Drupal 7 site on this platform.

I spend a lot of time analyzing and explaining Pay-per-click metrics like impressions, clicks, and cost. These are important factors, but you need to dig deeper when determining a campaign’s success. Here’s the four metrics that really matter in PPC.

I recently attended DrupalCamp Austin and went to several sessions on mobile. It was a little funny how they contradicted each other. One session would talk about how mobile is the way to go then another session would talk about going responsive. I've been on the fence on which I think is the right approach. I've done lots of mobile sites, but I hadn't jumped into the responsive world yet. So for a recent project, I decided to give it a try.

First off, what do I mean?

By mobile, I'm talking about creating a site with a different HTML/CSS markup but serving the same content. When I do mobile, I generally use a tool to determine if the user is on a mobile device and then I serve the different content designed for the mobile device.

No b.s., we work with some pretty awesome people and businesses. Ever wonder what we think makes a great client? I’ll give it to you straight, in no particular order.