Insights

Although SEO is built on a simple foundation, it’s easy to get bogged down in meta descriptions and keywords for individual pages and posts and forget to make sure that your website as a whole is optimized. Here’s five easy-to-make SEO mistakes and how to fix them.

Bounce rate is the percentage of single-page visits to your website; if a visitor comes to your “About Us” page and leaves without visiting any of your website’s other pages, that registers as a bounce. The higher the bounce rate, the less effective your website is at keeping people interested, and the more potential business you’re losing.

You spent days writing your website’s content, but is anyone actually reading it? Do your website’s pages explain succinctly who you are and what you do? Do they explain your services or products accurately, and quickly answer visitors’ questions and tell them what to do next? Or do visitors have to wander through complex navigation and dig through paragraphs filled with “insider” language and incorrect or outdated information to find what they want?

In Digett’s free “Is Anybody Reading This”? webinar you’ll learn:

• Rules of writing content for the web
• Tips and tricks to help you follow those rules
• Steps you can take that day to improve your website’s content

Live Webinar: Tuesday, December 13, 2011 / 11:00 AM - 11:30 AM (CST)

Small businesses all over the country suffer from a painful, costly, and debilitating disease called Microsoft Outlook Syndrome. The cause is sometimes hard to pin down, but the symptoms are clear and the cure is simple.

The 2011 World Technology Report (conducted by Cisco) contains some mind-boggling statistics on college students’ and recent graduates’ thoughts on social media and technology. Marketers will no doubt use this study as evidence in the corporate war against social media, but several statistics I’ve seen quoted around the web have got me worried.