Insights
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Confessions: Annoying habits of an overly-conscientious marketer
With great internet knowledge, comes great internet responsibility. A hyper-awareness of how I use the internet for marketing makes me do some weird things.
Psst! These are my secrets. (Marketing-related secrets, at least.) Can I hear some of yours?
Proper use of HTML5 elements - Semantic Structure
When web developers moved from table-based to non-table-based layouts, the syntax change was relatively simple: use a <div> element instead of <table>, <tr>, or <td>. The hard part was learning how to use position, float, and clear in your css to make it all look right.
11 Questions Every Marketer Should Ask About Their Website
After looking at your website all day for a year or so, it can be difficult to be objective about how it looks and performs. If you’ve noticed a drop-off in leads, or if the number was never as high as you predicted, it’s time to take a step back and see how you can help your website live up to its potential. All you have to do is answer some questions.
Business tools of the trade
We all depend on tools to do our jobs. We recently talked about the tools we use on our Macs and PCs. Today, we wanted to talk about the tools we use as a business. They are not perfect, but I've used many competing products and I'm happy with the tools we use. In no particular order, here are a few of the tools we use as a business.
Marketer's Blueprint to Mobile Websites [Whitepaper]
With over a quarter of the world’s estimated four billion mobile phones able to access the web, mobile Internet is poised to overtake desktop usage by 2015. More people are using mobile search than ever before, and ignoring mobile website development is a luxury you won’t be able to afford for much longer.