Insights

Digett recently launched a new website for the Boerne Public Library Foundation. The mission of the Boerne Public Library Foundation is "to provide the library with funding for major capital expenditure projects and to promote and advocate for literature, culture and the arts through ongoing programming."

Every once in a while, we get pointed questions from prospective clients about the return on investment of major online marketing efforts. That's not a bad thing; indeed, we would encourage anyone looking to invest in any marketing effort to take efforts to objectively analyze and quantify ROI. Notice, however, that I said "objectively." Ah, there's the rub.

No online toolbox is complete without Photoshop, a power tool I use every day. Two weeks ago, I attended a Photoshop cram session taught by the Bob Vila of Photoshop, Bert Monroy.

In my family, I'm the unpaid, plainclothes version of the Geek Squad. If there's a problem with something electronic (which, these days, is everything), my phone rings with a vengeance.

One of the better-known facts about me is that I lived in pre-Katrina New Orleans for a while, attending Tulane University for my undergraduate education. Ten years later, I still have very fond memories of the city, despite clearly remembering how eager I was to pack up and move away.