Insights

Like any other self-respecting marketing firm, we've been dishing out simple tips on how an organization can continue marketing during the economic downturn. Well, a funny thing happened on the way to the forum: Some high-minded economic folks decided the recession may very well end in 2009.

We're all accustomed to being victims of bad email practices. Just last month, Valarie indulged in a little self-therapy by ranting about one of her own experiences.

By now, you've probably heard about Amazon's infamous wolf shirt and its hilarious customer reviews. After all, more than a few media outlets have picked up on the story; it's attained that mythical "viral" status folks talk about in awed tones. The kicker? The shirt's manufacturers are getting the last laugh—because sales have shot up 2,300 percent since the story broke.

Economic conditions have provided additional incentive for IT decision makers to explore open source technologies.  Shrinking revenue streams have forced business to conserve cash.  Using open source represents one way to do so, since not only are licensing fees eliminated, open source technologies can often be leveraged and supported at lower cost and with more widely available resources than

While conducting research for our last newsletter about surefire ways to irritate customers and prospects, I decided to conduct a small experiment on my marketing brethren. We're generally good at telling our clients how to reach customers, but what happens when we're the customers?