Insights

In one of our first meetings during which we discussed potential designs for their website, Flying Circle Bags (FCB) divulged that they've gone through at least three pretty radically different logos in their nearly 18 years. As FCB owner Jimmy Chittim likes to say, there's no bad time to change a logo. That's an attitude we love to see, because there truly isn't ever a bad time to re-evaluate the effectiveness of any of your marketing tools.

I've always been a big fan of Berkeley Breathed's Bloom County, the comic strip that introduced Opus the Penguin and taught us that 12-year-olds could find humor in subtle political satire. One of my favorite quotes from the strip, uttered by Opus himself, was "You can lead a yak to water, but you can't teach an old dog how to make a silk purse out of a pig in a poke."

I wasn't at work last week, I'm sure you all noticed. Instead I spent the week in Austin, attending a four-day workshop series called UX Intensive, hosted by Adaptive Path.

On December 22, 1982, as a senior at Liberty High School, I affixed my signature to a contract that obligated me to spend the three years following my high school graduation dressed in a soldier's uniform. During the summer of '83, prior to shipping out to Fort Knox for Army basic training, I spent my remaining days as a civilian soaking up sunshine and the company of my closest friends. It was the end of an era.

This year has been a whirlwind. In 2008, I somehow managed to move across town (again), turn 23, hear Oprah deliver a commencement speech, endure the loss of a beloved dog, leave a big company in pursuit of a dream, travel to the Dominican Republic, become engaged, get robbed at knife point, learn to wake board, and find my new job here, at Digett. In that order.