Insights

There's no single thing more important in my day-to-day activities than communication. In fact, I've come to realize the majority of my day is often spent communicating in a variety of ways—with clients, with my team members, or with myself—to ensure the goals of a project are being met.

"Brand yourself and toot your own horn," says the Donald Trump doll. The Donald makes a good point, as usual. Every business should have a strong brand that stands out among the competition.  

A good logo is the foundation of any brand. Any effort to brand or re-brand a business should start with a good logo—one that is unique, easy to identify, and representative of the company for which it stands.

(For the faithful, this isn't solely about Twitter, which we've covered here and here. This is more of a focused continuation of our previous discussion about marketing during an economic downturn.)

As marketers, we tend to stand on the outside, looking in. Specifically, we're at a distance from a group of customers or potential markets, and our primary objective is to help our clients learn how to reach that group. It's a perfectly legitimate form of stalking.

Here at Digett, I'm the guy who gleefully drains the coffee pot every morning. While the debate rages on regarding the wisdom of coffee consumption, I pour my third cup and say a silent thank-you to the Ethiopian goatherder legend tells us first discovered the power of Coffea arabica. When questioned about this practice, I always have a good response.

Ecotourism, green travel, limited-footprint vacationing—call it what you like, more and more travelers are taking into account the environmental effects of their vacation choices. Even the RV world is beginning to get a little green. Promoting your venue or destination to environmentally aware consumers can bring rewards.