Insights

I'm driving a rental car this week, since last week's drizzle got the roads just slick enough that my car hydroplaned into a street sign. I wasn't injured, but my car needed to visit Doctor Body Shop for the next few days.

The insurance claim and car rental went pretty smoothly; no complaints. Until now.

Imagine, for a moment, you're thumbing through the phone book (I said this was imaginary) for a plumber. There are hundreds, of course, but one entry catches your eye. It says "I'm a plumber" and lists an out-of-state phone number but lacks an address and any other details. It's as though this plumber has purposefully made it difficult to identify or contact him.

As one of Digett's resident wordsmiths, I occasionally comment on poor online copywriting practices such as incomprehensible business-babble and the use of overly casual language.

There is something very obvious about an ugly website. It doesn't take a web professional to spot a site that took a dive off the ugly tree and hit every branch on the way down.

For quite some time now I've been a photographer, we'll call it 10 years. Most of that time I've spent learning—learning by doing, a trial-and-error approach. I've never found it to be boring; it's usually a challenge to present the ordinary in a new, interesting way.