Insights

The job I had just prior to coming to Digett almost didn't happen. After discovering the listing in the San Antonio paper (that's a wood-fiber display device, for some of you), I did what any other modern job seeker would: I went online to check out the company. I was horrified to find practically nothing.

Last month, I gushed about Tom Martin's Mardi Gras Twitter experiment as an innovative use of this ever-popular micro-blogging service. In that post, I focused primarily on the citizen journalism aspect of his efforts; after learning a little more about his goals and looking over the analysis of the event, I probably should have saved some kudos. Turns out Martin was ambitious enough to try and change perceptions about Mardi Gras—and it looks like he succeeded.

A few weeks ago, one of Digett's developers and I ran across some buggy behavior on a site that was still in development. We knew it was a problem that we had encountered and solved at least once before, but it certainly wasn't recent enough for either one of us to remember in detail. So we checked STS.

Jazz great Charles Mingus once noted that "Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity." The same thing could be said in business; as products and services get more complicated, moreover, making the complicated simple leapfrogs creativity in favor of genius.

I recently attended a workshop series called UX Intensive, hosted by Adaptive Path. For four days, I and about 100 other web enthusiasts examined four key elements that contribute to a successful website design: Design Strategy, Design Research, Information Architecture, and Interaction Design. I've put together a list of four insights to better web design, one for each day of the week.