Insights

Based on what I've seen and heard in any number of articles and podcasts recently, 2010 is shaping up to be the year of metrics. Metrics are a lens through which we gauge how we're doing. Perhaps the most fundamental metric is known as profit, or what's left after we subtract the cost of delivering our products and services from the revenue we collected.

While no two websites are exactly alike, the process of creating those unique websites is actually fairly routine. Every website Digett delivers goes through a a series of phases to ensure consistency and quality of the end product.

Not every step is appropriate for every project or client. We frequently abbreviate certain steps, since not every item is appropriate for every case. At the onset of a project, we'll do our best to determine what's needed and will define a project timeline to adhere to throughout the site-creation process. Assuming time and budget allows, though, a typical full-fledged project goes through each of the following steps: Discovery, Design, Production, Training.

One of the more important decisions to be made when designing your website is choosing color. Color plays in integral role in the impact your site has on visitors. To be sure to make a positive impact, consider learning a bit about the psychology of color.

In this industry, we hear a lot of snarky talk about traditional media and how practitioners "just don't get it." From my vantage point, the same could be said for engagement practitioners; if anything, their condescension comes with a great deal of irony.

Still, there are good points to be made about the viability of pouring resources into traditional, "interruption" marketing techniques, particularly as consumers tune out and the still-rough economy promotes the online shift. But where to start?

Website projects can be overwhelming for the uninitiated, but they don't have to be.

When engaging a development firm, the two parties are agreeing to work together to create a finished web product in a certain amount of time for a certain budget. There's a lot of interdependency to deliver all those things as expected, and it can be easy for things to go wrong.