Insights

Digett is pleased to announce that Cindy Becker, whose lengthy list of accomplishments knows few bounds, is now a Google AdWords Qualified Individual. Here's the important stuff:

I'm constantly finding better ways to do things, ways to create a smoother and more efficient work flow. Recently, I've had two epiphanies relating to Photoshop's Canvas Size.

"We'll make you number one on Google in 48 hours!!!" "Our techniques will drive 100X more traffic to your site!!"

We see the wild claims all the time. Chances are, they're bogus; if they're not, then the techniques are suspect. Legitimate search engine optimization practitioners refrain from making such wild claims, leaving them to those who are less reputable. Besides, you should never trust someone who wantonly uses multiple exclamation points.

Never being one to shy away from public controversy, the Washington Post has found itself again the center of attention, this time in online circles. The brouhaha? Their new—or belatedly published, at least—guidelines for social network involvement by staffers. The online community hasn't been very accepting, considering they are intended to cover personal use as well.

If you're confused, a "cager" is someone who drives a car. Yes, there is some debate about the precise definition, but I'll leave that to others.

One month ago, I began an experiment that made my mother cringe: I started commuting to work by motorcycle.