Insights

Drupal themers are like cooks. We use common components (contributed modules) as a starting point for successful websites. Cooks also use common components—tried and true ingredients (salt, pepper, garlic, onions, etc.)—as the base for delicious recipes. The fruits of our labors are robust and flavorful. But somewhere in this busy world, saving time has taken priority.

One of the fairy tale selling points of social media marketing has been that it presents a level playing field. That is, small businesses and organizations could compete just as effectively as the big boys.

"Methought I heard him think, 'Ay! I am fairly out and you are fairly in! See which of us will be the happiest!'" — John Adams, describing what he believed George Washington was thinking upon retirement

The Drupal world has been abuzz, of late, mostly owing to the news that Whitehouse.gov, one of the many online mouthpieces of President Obama's administration, has been moved to Drupal. Indeed, this has been hailed as a victory for all open-source technologies, and one outlet after another has offered mostly pleasing remarks about the switch.

Just what are Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

While they appear confusing—and, in the past, may have been considered a luxury—Search Engine Optimization and Marketing are becoming increasingly necessary for your business and your website to do well on the web. Economic and social conditions are influencing the use of the web for information, research, and shopping. Therefore, your website needs to be relevant to your business and goals—and easily located among the growing sea of competitors. 

With 300 million active users and a massive amount of external funding, Facebook is really more like a goodly sized, upstart country with no borders and even fewer threats. As such, it's little surprise that the social network has become a marketer's playground, and Facebook's masters have been quick to embrace the corporate world's rush to establish a presence there.