Insights

This week, we had the privilege of taking a tour of Rancho Cortez, a real Texas dude ranch. Our tour guide and owner, Mary Cortez, started the afternoon with a tasty Tex-Mex lunch, and we had time to visit, meander around, and have a look for ourselves before the "official" tour started.

There is something special about being outdoors and away from the city sights and sounds—oh, and did I mention ... no cell service. The ranch is a great place to get away, and I will be returning with my family for an evening under the stars real soon. Thankfully, getting there will much easier than it was earlier this week.

About two months ago, Mark and I huddled together with a goal in mind: implement better publishing procedures here at Digett. What resulted was a challenge for ourselves and the entire Digett team to display our skills, put paper to pen, and provide honest-to-goodness thought leadership; I believe the team has responded admirably.

The Digett team was discussing a recent project the other day, and the talk turned 'round to the style guide we were creating for the client. Now, if you've ever been in charge of maintaining or using a corporate style guide, you know they tend to inspire a mix of derision and fear.

I should know. In a previous job, I was responsible for maintaining the company's style guide—a 67-page, brightly highlighted, barely organized beast of a Word document that boasted poorly implemented in-text links as its most-cutting-edge feature.

Photography plays an important role in any website. It's a powerful and dynamic tool that can be used to communicate your brand personality or simply sell a product. Choosing the right imagery for your website can be a tedious task, but getting it right makes all the difference.

Before we get into specifics about what to look for in a stock photo, let's talk a little bit about where to look.

Though we usually have our noses to the grindstone in the Digett team room, we can't help but take time to celebrate our recent accomplishments. Join us in welcoming three new Digett sites to the World Wide Web: Action Restoration, Silver Sage Corral Senior Activity Center, and the San Marcos, Texas, Convention and Visitor Bureau.