Insights
We invite you to expand.
Four Ways to Fix Sub-Par Publishing
I've been working on a quantitative content audit of the Digett site for a little while now, and I recently reached that golden spot in the sun where I realized I had cataloged all our blog content (until Valarie's latest post, that is). Something immediately hit me: We really haven't published all that much. That's not good.
Over the last five years, we've posted 240 entries to the Digett blog—that breaks down to 48 per year or four per month. Those aren't necessarily impressive numbers for a digital marketing firm that urges its clients to focus on fresh content; we can't let our business get in the way of our business.
Welcome LiquidFrameworks.com
Liquid Frameworks, of the newly Digett-created liquidframeworks.com, came to Digett to redesign their former website with two main goals in mind:
- They wanted their new site to be as impressive visually as their work is technically.
- Their new site also needed to provide prospective clients a more complete picture of all their products, approaches, and services to present Liquid Frameworks as a professional, highly evolved, multi-faceted solutions provider for businesses.
The Real Barrier to Change
Our biggest barrier to change is not technology, but our entrenched way of thinking about a given circumstance.
This holds true even for me, as I am reminded of my early days as a programmer. We were cutting edge, my colleagues and I, building powerful applications that would—once installed on a user's personal computer—talk to centralized servers where a thoughtfully designed database waited to return requested data.
Building a Case for a Content Audit
I'm a bit of a book addict, to my wife's chagrin; like wire hangers in an empty closet, books tend to multiply in my home. Moreover, I almost never get rid of any of them, and my ad-hoc organization schemes have failed to bring any semblance of order to my little library.
Online content tends to suffer from the same morass of proliferation and fragmentation, and the situation is only getting worse. Ten years ago, your business had a static website and a stray directory profile; today, it's a dynamic, CMS-based site with multiple blogs, a YouTube channel, Twitter account, Facebook page, and [insert online-flavor-of-the-month] presence.
Redefining a Role, Mission, and Message
As I write this, my normally sharp vision is blurry and my fingers aren't dancing nimbly around the keyboard. The reason is quite simple: Two weeks ago, my wife and I welcomed a baby boy into our lives. One of the more aggravating side effects of having a newborn in the house, it turns out, is possessing a cure for insomnia—sheer exhaustion—that cannot be used.