Sidestep Two Simple Communication Follies

Posted by Valarie Geckler on July 06, 2010

Miscommunication, my friends, can lead to embarrassing results. While writing for my college newspaper, I found myself covering the landfall of hurricane Katrina (from afar). The story, the focus of the front page, quoted speculation from experts that Katrina could be the most costly hurricane in United States history.

“Early estimates,” I wrote, “place costs upwards of $25 dollars.”

Go ahead, read that again. Indeed, it says that the natural disaster would cost no more than a Jackson and a Lincoln.

READ MORE

Propagating the Perfect Email Template

Posted by Zachary on June 30, 2010

If we had more room in our header areas, I'd tack "for you" onto the end—that's one of the crucial points of this post, after all. In the course of doing what I do, I come across all kinds of email templates, and one truth emerges: the perfect email template is what works best for your organization and your readers. There's no one-size-fits-all solution.

Finding your own sweet spot, however, can be challenging. And while I was fully prepared to dive into the research and present some high-falutin' scientific evidence for your edification, I figured show-and-tell might be more meaningful. Let's take a look at some examples—two created by Digett, one not—that work.

READ MORE

The Changing Foundation of Information Architecture

Posted by Amy Peveto on June 18, 2010

Information Architecture has always been an important part of website design; if a website is too difficult to navigate, users are unlikely to stick around. It is the IA’s job to think like a user and structure the website accordingly. IAs sometimes operate as graphic designers and often are responsible for SEO (search engine optimization), thus contributing to a rather unwieldy job description. But until relatively recently, the job of Information Architect has remained relatively stable. As the saying goes, however, the only thing that remains constant is change.

READ MORE

Weaving a Tale on the Web

Posted by Amy Peveto on June 11, 2010

I like to think that I was a librarian in another life. Although the strict organization of every single item (heaven!) would have been a perk, the best part of such a job would be all the instances in which I could match up a reader with the perfect book—all the times I could see people’s imaginations come to life because of stories that I found for them.

Yet if you asked me what my dream job would be (and as a recent college grad, I’ve been getting that question a lot lately), I would tell you “storyteller.”

READ MORE