Insights

Google recently announced something called the +1 Button. This feature will soon be available to all Google account users (including Gmail and Google Apps users) when logged into Google. Simply click the +1 Button when you find it on a website to promote that page, similar to how the Facebook Like button functions. But that is where the similarities end.

A landing page is often the first thing that a visitor to your website sees, and it can make or break your conversion rate. I’ve talked before about how you can test and optimize a landing page form, but if the content surrounding that form is confusing, misleading or unhelpful, your conversion rate will likely remain low.

We have at last arrived at the final installment of The Ugly, The Bad, and The Good of mobile website design. We left off last time reviewing some technical hurdles and background of basic Mobile UI concepts. In this article we’ll be discussing all the good things that make a mobile website perform well while providing a professional presence for your business to mobile users.

A little over a month ago, Amy wrote a great post with advice on how to create an editorial calendar. She offers guidance about planning, executing and making an editorial calendar work. One question was left unanswered: how do I get my team publishing regularly without making them hate it?

Last week Steve Kerho wrote an interesting article for Fast Company asking the question: “How much is a Facebook fan worth?” Kerho approaches the article from the accounting angle for the purpose of placing your Facebook fan page on your financial books. But what intrigued me more was the insight he inadvertently gives into better leveraging your Facebook fans. By telling us which fans are more valuable than others he shows us what types of fans we should strive to attain.