Insights

RSS, or Rich Site Summary, is a way of delivering regularly updated content (such as blog articles and news) to a single location that a reader can access. More commonly referred to as Really Simple Syndication, RSS allows a reader to pull all of the Internet content they like into a single location: an RSS feed.

Any good marketer will tell you that the most effective way to communicate a brand is at a targeted audience. But ask a client who their audience is, and nine times out of ten they'll respond with an emphatic, "Everyone," followed by, "Seriously, everyone, I mean, everybody is going to just love our cookie tins. I think our website should appeal to everyone."

A few years ago I used Xobni on Outlook, but after making the change to Gmail/Google Apps for all of my email accounts I had to say goodbye to Xobni. Now there is hope again for me and other Gmail users, as it was just announced that Xobni is in private beta with a new gadget for Gmail. I received my invitation about a week ago and have been testing it.

Twitter is exciting because it gives businesses yet another opportunity to get their brand and products in front of prospective customers. Like with any new medium, however, there’s a right way to do things, and a wrong way. Here are eight things you should never do on Twitter.

The distinction between ad agencies and interactive agencies, or digital agencies, can be fuzzy and confusing. Part of the reason for this is that many traditional ad agencies refer to themselves as a digital agency even though many are struggling to get up to speed with digital design, marketing, and development concepts.