Insights

By this point most businesses realize that they need a Social Media Strategy. But where do you start? What media outlet is best? I’m sure many of you wish you could return to the days where the decision was how much of the marketing budget should be spent on radio, tv and print media. Now you have to decide what resources to dedicate to Facebook, Twitter, your blog, microsites, trade organization communities, and the insane number of smaller social networking sites.

While Facebook, the current media darling, is the obvious choice for dedicating social media resources, some of you may find LinkedIn to be the goose that lays the golden eggs. It takes a specific type of business and sales person to properly leverage LinkedIn, but done correctly it can provide rich rewards.

Performing keyword research for your San Antonio website is likely one of the most important strategic activities you can undertake for growing your business or increasing market share. Too often the reasons are overlooked, so let’s consider the big ones:

In 2010, Frost Bank launched its “What We Believe” campaign. Small, plain booklets were distributed through various channels, including employees and through the cooperation of publications such as The Wall Street Journal and Texas Monthly.

You are a veteran of the website design and development process. You’re a warrior. You’ve conquered web designer giants, slayed a den full of forked-tongue programmers, and outwitted the caffeine-fueled marketing dragons — you have risen victoriously to the challenge! You successfully launched your company’s website (only slightly over budget).

A great content generation effort isn’t great unless readers are left with a clear call to action. When you’re optimizing content, are you giving readers a cue to help them understand what to do next?