Insights

A major component to search engine optimization (SEO) is choosing the right keywords around which to develop your content strategy. A keyword is a word or phrase that your customer might enter into a search engine (ex. Google) to find your company and others like it.

When you make a commitment to inbound marketing, you spend a lot of time with your head down, plowing forward through strategy and content creation. Results are not immediate, leading some to believe that results never happen. This is simply not true, as one of our customers has discovered.

We have our own jargon, San Antonio, that doesn’t make much sense to outsiders. “09ers” are Alamo Heights residents. “The Pearl” is the renovated Pearl Brewery.

Do you wish that you could track the success of your offline marketing engagements to the same degree as those online? Leveraging your mobile marketing using QR codes might be the solution to your problem.