Insights

The big 3 search engines announced a new initiative on June 2, 2011 to support a common vocabulary for structured data on web pages. Schema.org is the site where the semantic web vocabulary is documented by Google, Bing, & Yahoo.

I always find in interesting to hear people's reaction when I tell them we can track how many people visit pages on our website. I shouldn't say, "we can track," because it's Google that does the tracking. Google knows everything and learning from their analytics is key to a successful inbound marketing strategy.

It’s been a year of absolutely insane natural disasters — and with hurricane season beginning June 1, government health agencies are taking no chances when it comes to promoting disaster preparedness.

While talking to business owners and marketers lately, I have noticed the term “hyperlocal” coming up with greater frequency. Hyperlocal content is content which has a myopic focus on a specific locale, typically smaller than a metropolitan area; in San Antonio, a hyperlocal piece might focus on Alamo Heights, a small affluent municipality located completely within San Antonio city limits.

While designing artwork for Digett's latest whitepaper download, I developed a unique technique for creating believable 3D text. In this video, I'll run through a quick Photoshop tutorial on how you can use my technique to add beautiful typography to your next web design.