Insights

Back in June of last year when Google, Bing and Yahoo! introduced Schema.org I wrote about how it would be a game changer for the semantic web. The problem was that it was difficult at best to implement semantic vocabulary on a website, even in Drupal 7. But that has all changed now.

Pay-per-click (PPC) advertising is a great way to quickly drive more relevant traffic to your website. Text ads are most common, but image ads can help you tap into and attract more of your target audience. Here’s how to create image ads and make sure they perform their best.

If you want your Drupal 7 site to have a easy user interface with unique effects, you will likely need to add presentational javascript/jQuery to your theme at some point. There are two situations where we might need to add some presentational javascript that each require a different approach:

Last week I finally gave up on trying to read Alexandre Dumas’ classic novel The Three Musketeers. It was a valiant effort, but in the end it just wasn’t worth the confusion. Reading felt vaguely like torture, so I sent the tale packing. What does this have to do with marketing, you ask? Excellent question!

Every time I start a new project, I find myself struggling to choose between using Photoshop or Fireworks. They're both great, but I'm thinking of calling Fireworks my preferred choice for all web design, and here's why.