Insights

“Hi, my name is JD and I'm a noob.” That's how I feel I should start every conversation as I dive back into a world where every question I ask takes me deeper and deeper into the guts of Drupal.

Digett.com sees a lot of traffic from visitors who find us via any set of common keywords and phrases, things like “san antonio web design” or “san antonio internet marketing.”

Sometimes, though, Google Analytics reveals that visitors have arrived at our site using some pretty obscure search terms. Inspired by a similar post where Ian Laurie did the same, I dug into the dark depths of Analytics and selected Digett’s 22 strangest referring keywords.

As an inbound marketing specialist, I sometimes forget that not everyone spends all day buried in marketing jargon. The concepts seem simple to me now, but I remember how overwhelmed I was when I was getting started. Here are nine of the most often used inbound marketing terms and what they mean.

At the top of the Digett home page we have a rotating promo area which allows us to promote important content elsewhere on our website. As creative director at Digett, it's my job to design these promotional graphics; and while doing so, it's important I keep a few things in mind.

We love using Drupal at Digett because it’s open source, flexible, and has a great community built around it. But as someone who came into web marketing with no knowledge of Drupal, I can understand our clients’ occasional frustration at not being able to immediately take charge of their website and make the updates and changes they want.