Insights

When you listen to communications professionals and marketing professionals, you can sometimes find yourself listening to a Tug of War between the value of engaging customers and the importance of lead generation. Who will fall in the mud?

Your business uses social media, but are you doing more harm than good?

In Digett’s free 5 Social Media Mistakes You Can’t Afford to Make webinar you’ll learn:

All marketers know that a referral from a customer is the best kind of lead. Most of us will even admit it when pressed. But the strange thing is that few digital marketers talk about it very much. We'd rather talk about getting a higher search engine rank, or getting more likes on Facebook. And the traditional marketers usually aren't much better. They want to talk about billboards, press releases, and magazine ads.

I'm sure many of you can think back on a time when computers weren't a part of everyday life. Unfortunately, I don't have those memories. Often times I daydream about how my career might have shaped up had I been born in 1965, rather than 20 years later.

We love using Drupal at Digett because it’s open source, flexible, and has a great community built around it. But as someone who came into web marketing with no knowledge of Drupal, I can understand our clients’ occasional frustration at not being able to immediately take charge of their website and make the updates and changes they want.