Insights

Google has done it again. These guys seem to pump out a cool new tool every time we turn around. Take, for example, their recent release of an online spreadsheet that, for most of us, could conceivably completely replace Microsoft Excel.

It was just a few months ago that something got me quite interested in learning more about Drupal. I don't remember why, honestly, although it may very well have been a site like drupalsites.net , where one can view scores of sites that have been built on this blossoming content managem

We are, at Digett, embarking on a journey of risk in the form of a new marketing campaign. We have accepted the challenge of attracting 100 attendees to the May 23 Boerne Chamber of Commerce networking breakfast. Normally we see between 40 and 60, so this represents a significant shift. But we think the goal is attainable through a little clever marketing.

Every once in a while you might say to yourself, "Why haven't I thought of this before?" I said this to myself last night, driving home late after struggling with the very same type of flash integration issue that I have seen time and time again here in our own development team. A little well-designed flash can make a very nice visual impact on a web site. [Notice I said "a little" flash.

We've seen a flurry of activity recently from customers who want to send out sophisticated email campaigns. We often find it tedious to educate our customers regarding the notion that the purpose of an email campaign is not to sell.

That's right; email campaigns are not for selling.

Used properly, the value of email campaigns lies in their use as a tool for building relationships.