I spend a lot of time analyzing and explaining Pay-per-click metrics like impressions, clicks, and cost. These are important factors, but you need to dig deeper when determining a campaign’s success. Here’s the four metrics that really matter in PPC.
Although SEO is built on a simple foundation, it’s easy to get bogged down in meta descriptions and keywords for individual pages and posts and forget to make sure that your website as a whole is optimized. Here’s five easy-to-make SEO mistakes and how to fix them.
When web developers moved from table-based to non-table-based layouts, the syntax change was relatively simple: use a <div> element instead of <table>, <tr>, or <td>. The hard part was learning how to use position, float, and clear in your css to make it all look right.
Search Engine Optimization is an industry clouded in mystery and intrigue; ask 100 SEO professionals about PageRank, Link Juice, Link Bait, Panda, or keyword frequency and you’ll likely get 100 different answers. Google and the other search engines closely guard their formulas for getting search rank, yet every SEO shop claims to know the secret formula to get your business on the first page of results.
Facebook is in the process of rolling out changes to its service. These changes give you more control over privacy settings. Here is a quick list of changes and some thoughts on their impact:
Digett.com sees a lot of traffic from visitors who find us via any set of common keywords and phrases, things like “san antonio web design” or “san antonio internet marketing.”
Sometimes, though, Google Analytics reveals that visitors have arrived at our site using some pretty obscure search terms. Inspired by a similar post where Ian Laurie did the same, I dug into the dark depths of Analytics and selected Digett’s 22 strangest referring keywords.
In Ann Handley and C.C. Chapman’s book Content Rules, the authors say that while your content has its roots on your website, it’s just as important to “give it wings to soar freely and be shared all across the Web as a social object” (p.102). In other words, the content you create is meant to be viewed and shared by others — it doesn’t do you much good as a business to write blog articles that no one ever sees.
The big 3 search engines announced a new initiative on June 2, 2011 to support a common vocabulary for structured data on web pages. Schema.org is the site where the semantic web vocabulary is documented by Google, Bing, & Yahoo.
A major component to search engine optimization (SEO) is choosing the right keywords around which to develop your content strategy. A keyword is a word or phrase that your customer might enter into a search engine (ex. Google) to find your company and others like it.
Someone is stealing your blog posts. All of that hard work brainstorming, researching, and thinking of something original to say. They just copy and paste the whole thing and pass it off as their own. I know it makes your blood boil, because it did mine when it happened to me a few weeks ago.
