You’ve invested the time and effort to craft a solid sales message and marketing campaign. The offer is great, the price is right, and people should be flocking in your doors and email inboxes to purchase. You’ve even paid a company to help get your website to rank in the top five of Google’s search results page, and your site’s traffic has soared as a result.
Google Analytics is a wonderful tool that offers a plethora of data and undoubtedly the most ubiquitous web analytics tool out there. With all of that data, it makes it incredibly easy to lose the signal through the noise — the less important metrics can easily overshadow your actionable insights. If you aren’t using custom segments or reports, you’re losing the signal.
Privacy, especially on the Internet, is something that’s prevalent in the minds of just about everyone. And when the finger isn’t being pointed towards certain government organizations, people are quick to get out their pitchforks and head for marketers and the organizations that “sell your data.”
Sometimes you need to prevent a site, page or everything at a particular path from showing up in Google search. I've heard people say to just disallow the page in robots.txt file. This is actually incorrect.
Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.
“Visualize your data!” is a phrase I see smeared around everything that has to do with infographics. It’s time to wake up, folks. Making the font bigger, changing the color, and sprinkling in great looking graphics along with numbers and trend lines isn’t visualizing data.
When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.
After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.
In search engine marketing, both desktop and mobile deserve their own strategy. Generally speaking, the desktop volume will always exceed mobile. But this doesn’t mean you should roll your mobile strategy under the desktop’s umbrella. If you want to maximize your ROI and optimize your spend, pay attention to and learn your mobile audience.
If you aren’t already using scripts in your AdWords account, you’re missing out. The possibilities of what you can do with them are only limited by your creativity (and coding skills, obviously). Even for JavaScript rookies like myself, there are still easy scripts that can make your life easier.
